PROMOTION TIPS

Request The Reckoning at local record stores NOW!
This will help create some real momentum at the retail level; it would be great
to have local retailers alerting their corporate headquarters about
this new CD. So get with your friends and alternate with each other
going to all the music stores you normally shop at every few days to
check in with them about the new album. Start the buzz with them on
the demand this album will have, so they can stock up!

BE NICE TO Music Store PEOPLE.
If the people working at stores or their assistants say anything negative about
the band or harass you in general accusing you of just being a Street teamer,
just play cool with them and don't anger them, just let them know you like
Pillar and make them realize the demand for this new CD . When they do
arrive at the stores see if you can thank them for stocking them if
you recall who you asked week's prior.

MESSAGE BOARDS MISSION/ HOW TO REPRESENT THE BAND CORRECTLY
Make sure you're posting on message boards that you're already involved in. Don't
join 10 new boards, post about Pillar's new album, and then leave (That just
upsets people and they will know you're a street teamer)! This is commonly known
in the message board circuit as spamming and when you do this it counteracts
promotions more than helps.

If you want to join some music related boards a few weeks and be active before you
start promoting that is the best way. Also, many message boards allow you to link
a homepage in your profile. If you do not have a homepage, please make the
homepage in your profile www.pillarmusic.com

Signatures with Pillar Promotion Banners and Avatars on message boards
are the key to subtle less in your face Promotion, Direct Links to the bands
website is helpful but does not immediately direct them to what the band
wants us to promote at that time so please use the Current Promotion tools
in its place making sure each of them direct to the main site! www.pillarmusic.com
This is a good way to get the bands name out and current Pillar Promotion
message seen without driving people insane with over-promotion. The best
promotion is repetitive promotion and when they see the Promotion Banners it will
cause more curiosity than constant postings just about Pillar and the new album.

-Dealing with Rude comments and message board users-
Also, please be cool with people online. If you're a jerk to someone while trying
to promote the band, you will definitely turn them off. Don't let your pride get
the best of you…act mature and fit in with the users. Whenever you go Promote and
represent the band in a positive way. Sure, every message boards has it's so
called bullies and people who think they run the place so just ignore those and
don't let them get the best of you, You are there to promote for the band not
play games with immature posters.

-Use wisdom and tact on message boards-
It takes tact to promote a band to another fan base so don't be rude.
You will not gain interest if you use words like this band is the best
or better than your band attitude. So watch how you promote so it does
not backfire on you.

Pillar BUDDY ICONS, BANNERS ETC
Use all the Current Pillar Online Promotion Tools we have created for you.
Familiar-looking Promotional Tools is another good way to promote without shoving
information down peoples throats. If people see promotion for Pillar through
AIM icons, banners, stickers, flyers, etc., it reminds them each time
they see it… causing it to really stick in their heads!

INSTANT MESSENGERS/MSN NAMES, ECT.
Use the tools we have provided here: Buddy Icons/Avatars
Add any info to your name and/or profile. If you use MSN, you can change your
"screen name" appearance so that people see the CD title with the date it comes out.
Same goes for Yahoo; you can change what appears next to your name in parentheses.
In AOL/AIM, change your profile info to mention the album and put a link to the
www.pillarmusic.com. When the album comes out, go to sites like
www.amazon.com, www.epinions.com, www.cdfreaks.com www.bestbuy.com
and other sites that ask for reviews and add yours. Sites like
www.spin.com or www.rollingstone.com usually offer that also or rating systems.

Pillar PROMOTION FLYERS
This is a very effective form of Promotion outside of online tools, just download and
Print out one good quality copy of the Pillar Promotion Flyers and print on WHITE
PAPER ONLY! Colored flyers do not stand out and have a phony look to them
and lets face it do not look cool at all for a band like Pillar also, Basic Black and
White copies have the underground street promotion look and stand out more
the way we have designed them. Make as many copies as you can, cut them
out...take them to Kinko's or your family business, or even ask your church
or youth pastor to let you make a few or go to the library and make copies
quickly...before they notice. These flyers are to be given to anyone, anywhere.
At the mall,at a concert, at school, or put them on your car to promote the new
release as well. Just carry them around with you wherever you go and if you see
people that look like they might get into Pillar then pass it to them and say hey
check this out and leave. If they ask about what the flyer is then just let them know
about your favorite band. But do remember anything you say will either help them
buy the albums or hurt the chances so be as smooth about it as you can! Malls and
shopping areas skate parks concert events etc are a good place to do this just don't
let security see you or they may stop you! When handing these out, tell them about the
release and that they should check it out and buy it!

Stay Updated with the Pillar UnderGround Army Mail blasts.
This is the key to knowing what is going on with the band, as The UnderGround Army
is the first to get news on anything Pillar related. It also connects you to the other Pillar
Street Team Reps and will help motivate you with new ideas to keep Promotions Going!!

MYSPACE & Web Tools
With MySpace there really are so many options. You can post any of the webtools, any
banner on your my space or in bulletins. They are perfect for posting in the following ways.

*please make sure you properly link all banners back to
www.Pillarmusic.com so people can be directed there.*

• In a Bulletin, explaining why you think people should check out The new Pillar album.
• On your MySpace, in any section you think it will look good. Put some banners up!
• Leave it on your friends comment pages, those that do know about Pillars album
as reminders and those that don't.

-Promoting Pillar on My Space-
You want to send bulletins with the promotion tools and messages to
fans of rock music,if you post at other bands my spaces please use
TACT. If you want to attract people let the web banners speak for
themselves.. if you are too aggresive you will annoy people and will
give the band a bad rep.

YOUR ONLINE BLOG
Whether you use a Xanga, Live Journal, DiaryLand etc...
you can utilize the banners to promote.

RADIO STATIONS
Radio Station voting- When you are randomly emailing or calling radio
stations and asking them to play Pillar make sure they are actually IN your
listening area!! Radio stations do not like it when you call and ask
them to play the song on their 1-800 numbers (or any other number) and
you're not in their area. Many stations have a page where you can fill
out a form for a request right there but they may be weary of your
request if you don't live in their area.

-Networking with local UnderGround Army Reps to help you call-
If you have a radio station that plays rock in your area and you want to get
them tons of requests for Pillar than do so by networking locally with
your friends and others to help you call.

Here's how:

-Local mail lists-
Get your own emailing list going of local Pillar fans and supporters
to help you get the job done and email them when new songs are
released and when you feel that you're not hearing enough
of Pillar on the radio. Please tell them to call sporadically.

Call 2 or 3 times a day on different phone lines and at times when different
DJs are on so you're not calling the same one over and over. The radio stations
do have caller ID, so don't call the same station every 15 minutes.
These are all ways of upsetting DJ's to the point that when they hear the name "Pillar" that
makes them cringe and may cause them to NOT want to play the songs.

-Be nice-
If the DJ's or their assistants say anything negative about Pillar or just in
general just play cool with them and don't upset them, but do let them know
you like them and need to hear them or whatever. Don't get hurt with them if they
say negative stuff. They are DJ's and sometimes that is part of there persona.

-Radio requesting thanks-
When you hear Pillar call and thank the DJ's. Make them feel appreciated,
show them the UnderGround Army spirit, and when Pillar comes into rotation,
they'll feel good about playing them.